Comparison hub

The right platform for the whole job.

Compare AXL with 13 platforms across voice AI, courses, marketing and communities. Start with the job you need done, then compare the costs and tools behind it.

5 voice AI comparisons · 8 business platform comparisons · One detailed AI access guide

This page

“AXL or that one?”

Two products, side by side, with a winner named where there is one.

The other hub

“I am leaving this. What else is there?”

The whole field rather than a duel. The alternatives hub →

The master matrix

Business platforms, side by side

Platform cost only.

Card processing (roughly 2.9% + $0.30) goes to Stripe or PayPal on every platform here, AXL included, and is excluded throughout. “Revenue cut” is what the platform takes on top.

“Not verified” means we could not confirm it, not that it is missing.

When a vendor's documentation does not confirm a feature, the table says “Not verified.” We corrected earlier entries after finding GoHighLevel documentation for graded tests and certificates.

Price and fees

Price and fees. Each vendor's own pricing and billing pages. HighLevel email and US SMS rates were rechecked on 28 August 2026. Card processing excluded throughout.
Platform Entry price a month What the bill is metered on Cut the platform takes of your sales Surcharge for bringing your own Stripe or PayPal Contact or student ceiling on the entry plan
AXL Starter $49; all features included 15,000 emails and 25,000 platform messages included on Starter, then $0.60 and $0.40 per 1,000 0%. All money you get is yours. None. There is no AXL gateway to protect. 5,000 included, then $0.002 per contact
Kajabi $179 Basic; $249 Growth; $499 Pro. Contacts, products, admin seats 0% on Kajabi Payments; own processor, next column. 2% Basic, 1% Growth, 0.5% Pro 2,500 on Basic; 25,000 on Growth; extra 5,000-contact blocks cost $25
Teachable $39 Starter Active students and products 7.5% Starter; 0% Builder and above None published 100 active students
Thinkific $54 Basic, $40 when billed annually Feature tier and admin seats 0% on Thinkific Payments 5% / 2% / 1% / 0.5% / 0% by tier where applicable 10,000 current students
GoHighLevel $97 Starter, plus metered usage Email $0.675 per 1,000; US SMS $7.47 per 1,000 segments, plus carrier fees 0% None published Unlimited contacts
ClickFunnels $97 Launch Contacts, workspaces, courses 0% None published 10,000 email contacts on Launch
Kartra $59 Essentials Contacts 5% Essentials; 0% above None published 500 contacts on Essentials
Skool $9 Hobby Flat. The two plans differ only by rake 10% Hobby, 2.9% Pro; whether card processing sits inside is unstated n/a (Stripe only) No member limit published
Circle $89 Professional Admins, spaces, storage 2% Professional, 1% Business, 0.5% Circle Plus; same unanswered question n/a (Stripe only) Unlimited members; 3 admins, 20 spaces

Compare payment fees in context. Kajabi's 2% Basic fee with an eligible third-party provider without its 0% on Kajabi Payments, or Teachable's 7.5% without the 0% above Starter, is a half-truth. Model your bill →

AXL costs less for email. AXL includes the first 15,000 emails on Starter and charges $0.60 per 1,000 above that. HighLevel charges $0.675 per 1,000 on every plan. Platform messages and carrier SMS use different units, so they are shown separately.

Five of the nine ship a first-party MCP server. What separates them is what an agent may finish, and which plan unlocks it. The MCP scoreboard →

What each one is for

Capabilities from vendor pricing and documentation. Thinkific was rechecked on its official pages on 21 August 2026.
Platform Site, funnel and landing-page builder CRM record, segmentation and deal pipelines Native telephony and messaging Auto-graded tests and certificates Community forum and engagement
AXL Yes: 16 elements, tablet and desktop breakpoints Unlimited typed fields, one filter grammar of 74 types across CRM, email and automations, kanban pipelines with money totals Native AXL numbers, inbound and outbound calls, SMS, browser softphone, recordings, transcription and AI summaries; WhatsApp, Facebook, Instagram, Telegram, Viber and LINE connect to the same customer timeline 6 question types, point or percentage scoring, pass thresholds; certificate designer, numbering series, released registry Yes: access written as CRM filters, plus points and a leaderboard
Kajabi Yes Contacts and tags; pipelines not verified. Reviewers report a 100-tag ceiling, undocumented by Kajabi. Not verified Not verified 1 community, 3 on Pro
Teachable A course site builder, not a funnel builder Not verified Not verified Quizzes and certificates Not verified
Thinkific Yes Not verified Not verified Quizzes on Basic; certificates from Start 1 community on Basic and Start; 3 on Grow
GoHighLevel Yes Yes, with opportunities SMS, Facebook, Instagram, WhatsApp; numbers resold, metered and rebillable at your markup Yes to both: auto-scored choice questions with a settable pass grade and retakes; certificates issued by a workflow action Not verified
ClickFunnels Yes. The category is named after it Yes, with opportunities Partial: Message Hub, 2 to 20 agents by plan Not verified Not verified
Kartra Yes Yes; pipelines not verified in depth Not verified Not verified Not verified
Skool None on its pricing page Member tagging is a top open request on community trackers Not verified Not verified Community with courses, checkout, CRM, messaging and automation on the same customer record
Circle Limited to the community; not verified Not verified Not verified Reviewers describe no advanced assessment and cite certificates as missing Yes. Community is their strength

AXL keeps native calls and SMS on the CRM record, with recordings, transcripts, summaries and follow-up. WhatsApp, Facebook, Instagram, Telegram, Viber and LINE connect to the same customer timeline. How the CRM record is built →

A column is one capability, not a product. See every AXL feature → For ongoing vendor checks, visit the comparisons research hub →

Receipts

What we read, and when

Sources for every competitor figure here. “Vendor’s own page” means we opened it ourselves.
Platform Pages read Confidence
Kajabi kajabi.com/pricing · kajabi.com/product/mcp Vendor's own pages. The 100-tag ceiling is a reviewer claim.
Teachable teachable.com/pricing Vendor's own page.
Thinkific thinkific.com/pricing · 2026 pricing update · Thinkific MCP guide Vendor's own pages, checked 21 August 2026. MCP is Plus only, read-only and still rolling out.
GoHighLevel gohighlevel.com/pricing · billing guide · phone pricing · MCP documentation Vendor's own pages. Billing rates checked 28 August 2026. The MCP plan gate is unstated.
ClickFunnels clickfunnels.com/pricing · support.myclickfunnels.com Vendor's own pages, plus their MCP documentation.
Kartra kartra.com/plans-and-pricing · kartra.com/integrations-and-apis Vendor's own pages.
Skool skool.com/pricing for plans and fees; API, email and tagging gaps from tools4skool.com Vendor's page for pricing, trackers for the rest. Card processing inclusion unstated.
Circle circle.so/pricing · api.circle.so/mcp Vendor's own pages. The fee-to-tier pairing is load-bearing.
AXL axl.tech/pricing Our own page: Starter is $49 a month, every feature is included, and all eight overage rates are public.

A figure whose read-date passes six months is treated as unpublished until somebody opens the page again.

One at a time

Explore the business platform comparisons

Each one shows where AXL replaces more of the stack and what to verify before moving.

  • Kajabi: $179 Basic, priced by contacts; MCP on every plan, writes land as drafts.
  • Teachable: $39 Starter takes 7.5% of sales; the REST API begins at $189.
  • Thinkific: course tiers and Plus-only read access for agents; AXL connects the course to sales, CRM and follow-up.
  • GoHighLevel: built for reselling software to clients; AXL is built for running your own product business.
  • ClickFunnels: optimized for funnels; AXL carries the buyer into courses, CRM, webinars and follow-up.
  • Kartra: a broad bundle with contact tiers; AXL includes every feature and publishes overage rates.
  • Skool: community-first with a continuing sales fee; AXL connects community to the full business and takes 0%.
  • Circle: the most polished community product: 2% at $89, 1% at $199, plus a $99 Email Hub.
  • Which platforms ship an MCP server: not a comparison but a scoreboard of all nine. We built one of the servers on it.

Check the table against your own account.

Start by moving your contacts across, then rebuild one funnel and see the bill at your volume. Starter is $49 a month.

Competitor pricing is verified against each vendor's own page and re-checked quarterly. Spot an error and we will fix it within a week.